Nip Zip is the most exciting thing to happen to nipples since ice cubes! But it�s a million times better than ice cubes because its colder, lasts longer, and keeps your sheets dry! Apply the balm directly to the nipples and within 1-2 minutes you will feel a cool, exhilarating sensation that may last anywhere from 20 minutes to over an hour! For an even stronger sensation, lick or wet the nipples after you apply Nip Zip, and then blow warm or cool air onto them. It makes nipples more perky and sensitive. This all-natural balm was designed to be enjoyed on the nipples of both men and women alike. It can be applied to various places on the body when you want to experiment with different sensations. The intensity and length of time the sensation lasts depends on the person and how much product is used.